Tourism (MCTL)

The Tonga Tourism Authority, their branding is Tourism Tonga who market Tonga and manage the Visitor Information Centre on Vuna Road. Phone: +676 25334, email: This e-mail address is being protected from spambots. You need JavaScript enabled to view it , website: www.tongaholiday.com

Government's commitment to streamlining the public service and undertaking its Reform Program to achieve a more effective, efficient and affordable services for the public continues with strong momentum. To this end, Cabinet revised the new Government Structure to 14 Ministries, as set out below (the slight revision from the prior approved 13 Ministries was the Ministry of Revenue Services as a standalone Ministry), effective from 1 May 2012, and in line with restructuring.

ORGANIZATIONAL STRUCTURE:

Hon. Dr. Pohiva Tu'i'onetoa - Acting Minister for Tourism

Dr. Palenitina Langa'oi - Acting Chief Executive Officer for Tourism


CONTACT DETAILS:

Head Office - TONGATAPU

Address: Latai Estate Cnr Tupoulahi Rd and Salote Rd, Fasi-moe-Afi, Nuku'alofa (Opposite Australia High Com), P.O.Box 110.
Phone: +676 23688 / +676 28760 / +676 23879 / +676 27302
Fax: +676 23887
Website:
www.mctl.gov.to
Email:
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Ha'apai Office

Postal address: P.O Box 60, Pangai, Ha'apai
Phone & Fax: +676 60733

Vava'u Office

Postal address: Fatafehi Rd, Vava'u, Kingdom of Tonga
Phone: +676 70115
Fax: +676 70666

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National Tourism Forum: New Brand for Tonga

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27 April, 2011 The Tongan tourism industry took an important step forward last Wednesday at the Fa'onelua Convention Centre with the appointment of New Zealand's BCG2 as the advertising agency to represent the Ministry of Tourism. The agency is tasked with finalising the development of a new brand for Tonga, and developing an integrated campaign to roll-out the brand.

After a 3 month selection process, The Ministry of Tourism, in consultation with the tourism industry, appointed the Auckland agency to develop the major marketing campaign which will cover advertising, communications (PR, media and visiting journalists), joint ventures with wholesalers and airlines, and the internet (web and social media).

Eight agencies from Australia, New Zealand and Tonga submitted proposals to the brief, which was put together by members of the Ministry of and the Private Sector, and the final two, BCG2 and BBDO - Clemenger of Wellington, were invited to Tonga to present their ideas a panel of over 20 industry representatives.

Both presentations were of an exceptionally high standard and included a new brand concept and logo, online, print and TV advertising strategies as well as joint ventures and Rugby World Cup initiatives. The final decision was made after a vote was taken from the industry representatives and BCG2 was selected. BCG2 then presented to the greater tourism industry at a presentation on Thursday.

The re-branding campaign is in line with the findings of the National Tourism Forum which took place at the convention centre in June 2010, from which a National Tourism Development Plan was created. Other successfully implemented strategies from the plan include the formulation of a National Marketing Working Group, a National Events Committee and the recently launched Rugby World Cup tourism campaign. Ministry CEO, Sakopo Lolohea said that the appointment of BCG2 was a win for the whole industry "We are very excited about the appointment of such a creative and forward thinking agency. We look forward to working with them over the next few months on the crucial development of a brand which will represent the Kingdom's tourism offerings in an increasingly competitive global market" he said.

Media enquiries:
Manatu Vivili
Ministry of Tourism
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ENDS

Issued by the: Ministry of Tourism, Nuku'alofa, 2011.

 
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