Home / THE PUBLIC SERVICE / 14 Govt. Ministries / Commerce, Tourism & Labour / Lord Prime Minister Promotes Tonga's New Tourism Marketing Campaign

Lord Prime Minister Promotes Tonga's New Tourism Marketing Campaign

E-mail Print PDF

15 May 2013 Tonga has launched its new tourism marketing campaign in New Zealand and Australia on 12 May, featuring advertising on television and outdoor billboards in New Zealand, and online advertising in both countries.

Using the tagline “the True South Pacific”, the campaign has been designed to highlight the unique aspects of Tonga and the wide range of holiday options available across the 176 islands that make up the Kingdom.  Running through May and June, the campaign will raise awareness and offer holiday options to Kiwis and Aussies just as they make decisions about their winter South Pacific holidays.

Tonga’s Prime Minister and Acting Minister for Commerce, Tourism and Labour, Lord Tu’ivakano said that “this is a difficult time for Tonga’s tourism sector, and this new campaign demonstrates Government’s commitment to boosting tourism development”.  Lord Tu’ivakano added that “Tourism is Government’s top priority for economic development and the potential to spur connecting economic activities in the Kingdom is vital. Recent market research shows awareness of Tonga as a holiday destination is relatively low, so investing in this profile-building campaign starting in 2013 is an essential part of our plan to boost tourism growth”, he said

Lord Tu’ivakano further stated that over the past two years, Tonga has been working hard on tourism development, with the support of the New Zealand Aid Programme. Despite New Zealand back-tracting on our development commitments, “Government have focused on improving the quality of the visitor experience, and now have an accommodation grading scheme, Tonga Mark, to give assurance to visitors and to travel agents who sell Tonga holidays” he said.  This year we will extend the grading scheme into transport, taxis and attractions.  A new domestic airline, Real Tonga, has commenced operations and is expanding services to the Outer Islands.

“A variety of changes are being put in place to improve Tonga’s efficiency in managing tourism and to make Tonga a more attractive destination.   We are in the middle of developing a Tourism Roadmap, to direct the development of tourism over the next 10 years, and this project is due for completion by June.  We are about to pass new regulations to better manage the whale watch sector.  Tonga is one of only three countries in the world where visitors can swim with whales so it is vital we manage the visitor experience well and protect the whales themselves.  Legislation controlling marriage was also being investigated to see if we can make things easier for visitors and open up the weddings market for Tonga”.

Prime Minister Lord Tu’ivakano concluded by inviting ‘all tourism operators, accommodation, communities and to the nation to link in, capitalize on this marketing opportunity and help Government’s first modernized consumer campaign to boost tourism development as access to Tonga is quite easy and inexpensive.’ “Tonga is not as developed as some other South Pacific countries, so we can offer visitors a truly authentic South Pacific experience he said.  The campaign will show those unique sides of Tonga and will also offer holiday packages at a great price he said.

END

Issued by the: MINISTRY OF COMMERCE, TOURISM AND LABOUR

 

Who's Online

We have 522 guests online

PUBLIC ENTERPRISES